2024, the Year of the Dragon, LABELHOOD Chinese New Year "Nostalgia" Campaign invited Ma Hongjie, a senior photo editor and documentary photographer from "China National Geographic" magazine, to capture a grand family photo of LABELHOOD. Using "family belongings" as the carrier, to records the deep affection and emotions of young Chinese people towards their homes and family belongings, forming a particularly meaningful "family portrait." 


This year, The “LABELHOOD family portrait” authentically captures the stories of three girls: creative makeup artist Valentina Li, magazine editor Chuyu Wang, and Na Yang, the daughter of the guardian of the ancient city, Guoxing Yang. Their stories revolve around family and their connection to home, vividly depicting the true essence of "Nostalgia" in the present moment.